Become easier to understand, evaluate and engage

Some companies are not bought with a click. A project partner, a lender, a regulator or an acquirer reads your site the way they read a data room: what exactly do you do, what stage are you at, and what can you prove? CentralBlock builds the brand, the website and the evidence discipline behind them, then operates all three as your business moves.

From assessment to an operated brand Four stages in sequence: a Brand and Growth Assessment, a concept site built from it within days, a gated production release, and an ongoing partnership. A claims register runs underneath all four stages: every statement carries a status and a source, and the release gate refuses to publish anything still marked for review. Weeks 1–3 Assessment Audience, evidence, commercial offer, twelve-month priorities Days, not months Concept site Private preview; every statement labelled and tracked On your approval Production release Hardened, redirected, gated on the register, handed over Month to month Partnership Hosted, maintained, updated as your projects advance Claims register Every number carries a status and a source. A statement marked for review cannot reach production until a named approver signs it off. Release gate
Who this is for

Businesses whose claims have to survive due diligence

Project developers, energy and industrial technology companies, engineering firms, and B2B businesses selling to institutions.

The common thread: your next customer will check. Before they call, they want to know whether their facility, portfolio or problem qualifies, what you will undertake, what they must provide, and how a project advances. Most sites in these sectors invite belief in the technology and leave those questions unanswered.

Signs it applies to you
  • A real track record that reads as a list of press releases rather than a case for working with you.
  • Descriptions that do not reconcile — licensing, project status and partners differ across your materials.
  • Ambitious figures outnumber the evidence behind them, and a diligent reader notices.
  • Nobody owns the claims. Numbers go live without a named approval, and stale ones stay up for years.
The engagement

Four stages, one register

Each stage produces something you can use on its own. The claims register runs underneath all four, so nothing reaches the public that has not been approved by name.

  1. Brand and Growth Assessment

    An executive assessment of how your business is currently understood: audiences and the decisions they are trying to make, a claims audit of everything you publish, the commercial offer a prospect can actually respond to, and the three priorities that should govern the next twelve months. Delivered as a written report in two to three weeks; useful whether or not you continue.

  2. Concept site, within days

    We build the site the report describes and put it on a private preview. Every figure carries a status and a source; every statement that needs your decision carries a review marker keyed to the register. You and your team review a working site, not a slide deck, and resolve the open items one by one.

  3. Production release, gated

    Custom-coded with no theme or CMS to patch, a strict content security policy, hardened headers, structured data, a redirect map for every existing URL, and a structured inquiry system that routes to the person who will answer. The production build refuses to run while any review marker remains.

  4. Ongoing partnership

    We host and operate the site, keep the register current as projects advance, publish evidence-labelled Insights from your material, and keep investor and partner one-pagers in step with the site. Monthly, with a strategy call at the tier that needs one.

What makes it different

Evidence is a feature of the site, not a footnote

Status · source

Labelled figures

Each number states what it is (measured, modelled, planned) and where it comes from. Readers who check find the answer already there.

C01 – C20

Claims register

Open decisions are numbered, tracked and resolved with a named approval and a date. It stays yours after launch.

Refuses to ship

Release gate

The production build fails while any statement is still marked for review. Unapproved copy cannot go live by accident.

No theme

Built to be audited

Hand-written pages, self-hosted fonts and scripts, no third-party tracking, a security policy that would pass an enterprise review.

In practice

A power and carbon-capture developer

The assessment's first finding was that the company should not begin with a new logo or a campaign. It should become easier for an operator, a partner or a capital provider to evaluate.

The concept site went from report to private preview in days: five sections built around the decisions a prospect has to make, an interactive 3D model of the process, every historical figure labelled, and twenty statements routed to the register for the leadership team to settle. Production is gated on those twenty decisions, not on our schedule.

Case study published with the client's permission once the site is live.

  • Executive assessment with a claims audit of every public statement
  • Concept site on a private, non-indexed preview within days
  • Legacy content carried over with evidence labels rather than dropped
  • Structured Project Fit Review inquiry instead of a generic contact form
  • Redirect map for every existing URL; nothing sent blindly to the homepage
  • Production handover pack: environments, lead routing, release gates
Pricing

Fixed prices for the work, a monthly plan for the partnership

Prices are in US dollars. Each stage is quoted as a fixed fee once we have seen your current materials; the figures below are where engagements typically land.

Stage 1

Brand and Growth Assessment

$6,500fixed

Two to three weeks. Written report, claims audit, commercial offer, twelve-month priorities. Credited against the website if you continue within 60 days.

  • Executive assessment
  • Audience and decision map
  • Claims audit of all public material
  • Recommended site structure
Stage 4

Partnership plans

From $295/month

Hosting, security, backups and inquiry routing on every plan. Growth ($750) adds monthly Insights and register upkeep; Partner ($1,950) adds a strategy call and a new project page each month.

  • Twelve-month initial term, then monthly
  • Pay annually and take 10% off
  • Change tier at any renewal
  • Full export package if you ever leave

Add-ons are quoted per item: project pages and case studies, investor or partner one-pagers with print-ready PDFs, evidence-labelled Insights articles, and a quarterly credibility audit. Hours on your plan are applied first.

Questions

Before you get in touch

Do we have to start with the assessment?

Yes, unless you already have an equivalent document. The concept site is built from the assessment's findings, so skipping it means building from assumptions. If you continue to the website within 60 days, the assessment fee is credited against it.

Who owns the site and the register?

You do. On payment in full you own the content, imagery, brand assets and design, with a perpetual licence to the site code. The claims register, including every recorded approval, is handed over with the site. CentralBlock keeps only its build tooling.

Why does CentralBlock host the site?

So the security policy, inquiry routing and release gate stay intact after launch. A partnership plan is part of every engagement for the first twelve months. If you leave afterwards, the export package transfers a complete, working copy to a host of your choice.

Is this related to the CentralBlock Blocks?

It is the same team and the same approach: understand the real workflow before building anything. Inquiries from your site can route into CRMBlock if you use it, but the partnership does not require any Block.

How quickly can we see something?

The assessment takes two to three weeks. The concept site typically follows within days of the report being accepted, on a private preview your team can review from any device.

Send us the page you are least comfortable with

Your current site, an investor deck or a capabilities PDF. We will tell you what a diligent reader sees, what would need evidence, and whether an assessment is the right next step.